ACA Winner: Big W 'Toy Spectacular'

There were many big winners at the 20th Annual Australian Catalogue Awards this year - including Dimension Studios and Ideaworks for the Big W 'Toy Spectacular' catalogue in the Children's Toys category (over 250,000).

The Australian Catalogue Association (ACA) Awards celebrate design and advertising excellence in the catalogue industry. Each catalogue is judged by 44 experts across agency creative, account management, retail, marketing and vendors. Entries were evaluated on various elements including front cover impact, merchandising, branding, design, photography, selling power, printing and production.

Dimension Studios worked closely alongside Ideaworks Creative Director Louise Mahoney and Big W’s Marketing Manager Scott Baird, and their respective teams to produce the winning catalogue, which was printed by PMP.

Dimension Studios were responsible for the prepress, design, styling, and photography. We also produced the 2011 ACA Winners Booklet presented to all attendees on the night.

Congratulations to all winners, finalists and entrants from all of us at Dimension Studios!

BTL Editor

Category: Awards

Tags: awards, big w, branding, catalogues, design, distribution, ideaworks, kids, marketing, melbourne, merchandising, photography, pmp, print, production, retail, studios, sydney, toys