Birthstones LEJ
Client: Leading Edge Jewelry
Agency: Dimension Studios
Production Co: Dimension Studios
Photographer: Rodney Macuja
Art Director: Dimension Studios
Our client wished to promote its ‘birthstone’ range of jewelry to its younger female customers. The approached needed to communicate a fresh, clean look. We incorporated graphics that gave the concept an eye catching, summery feel that would enhance the appeal of the jewelry and entice a younger audience.
Photography, retouching and artwork production was completed on site by our talented team. The final product resulted with twelve images that were used on in store posters and on our client’s website.