Desert Dust Storm
Client:Hyundai
Production Co:Dimension Studios
Retoucher:Jimi Green and Matthew Syres
Art Director:Rob Stenning
After a dust storm blanketed Sydney, we capitalised on the 'situation' for our client Hyundai with an idea to promote the replacement of Hyundai’s pollen filters, a car part that most car owners never think twice about.
Using supplied images, we replicated the dust storm and produced A3 counter stands that featured the actual filter.
This job was delivered in under a week in order to take advantage of the current ‘air quality situation’. The counter stands were displayed in the Parts and Service Reception of Hyundai’s Service Centres with many customers replacing their pollen filters during this time.