Hamper King Christmas Catalogue
Client: Layby Services
Agency: MJW
Production Co: Dimension Studios
Photographer: Rodney Macuja
Art Director: Rob Stenning
Under new ownership, the Layby Services team wished to produce a ‘new look’ Christmas catalogue that would ‘blitz the competition’. They required a catalogue that showcased the range of hampers available for purchase during the year, for delivery prior to Christmas.
Our client required the catalogue to look aspirational and up market, yet still appear affordable to their customer base. The structure of the catalogue needed to be user friendly so hampers could be easily located. And, more importantly, the contents needed to clearly illustrated in an attractive fashion.
Using our extensive retail knowledge, the contents of each hamper were photographed and retouched at the same time design recommendations were presented to the client. A printed catalogue of over 200 pages was produced along with imagery for the Hamper King website.