Small Business September 2010
Client:Industry and Investment - NSW Government
Production Co:Dimension Studios
Art Director:Rob Stenning
Graphic Design:Gordon Zhu
The Small Business September (SBS) campaign is the biggest campaign run by Industry and Investment during the year. It is aimed at small businesses across NSW and comprises of 350 events run throughout the month of September. The event includes workshops, seminars, expos, awards, competitions, webinars and forums. The objective of the 2010 advertising was to increase the number of new attendees from 41% to 45-50%.
The aim of the event is to encourage small businesses to manage and grow their businesses. A striking, eye catching, modern fresh approach was required. The theme for the 2010 SBS Event was ‘Helping Business Grow’. The flower represented this growth and where possible, the petals were animated in stages to build a full flower.
Over 20,000 small business owners attended events over the month across both metro and regional areas.
Online, direct mail, EDM, press, an A5 journal, pull-up banners and outdoor advertising was created to encourage interest and awareness of the SBS events.