Tomorrow's Technology at Yesterday's Prices Calendar
Title:Tomorrow's Technology at Yesterday's Prices Calendar
Client:Hyundai
Photographer:Dimension Studios
Retoucher:Jimi Green
Creative Director:Rob Stenning
Hyundai Genuine Parts were launching an internal promotion 'Tomorrow's Technology at Yesterday's Prices' - which featured a calendar which was to be used as an office promotion at Hyundai Genuine Parts centres.
A concept was developed by Dimension Studios for a '50s retro style collection of images. Research into the look and highly air brushed and illustrative techniques used on 1940s and '50s pin up girls was undertaken, then developed for the calendar in the post production process.
The final image selections were then used to make up the calendar artwork and files for print.