Dimension Lager
Client:Dimension Studios Promotion
Photographer:Dimension Studios
Retouching:Jimi Green
Creative Director:Rob Stenning
To promote the launch of a cgi and retouching micro-website, Dimension Studios came up with a concept of a branded six pack of beer that would be sent with a printed DM to our clients.
For the image we decided on a typical Aussie back yard barbie, with the branded beer so good the ice box didn't want to give it up. The image itself was from a concept by our Sydney Creative Director, Rob Stenning.
The ice hand was made from a mould and shot at different times to get the levels of transparency required, along with a number of individual ice pieces, we brought the final image together in post production and then artwork ready for print.
Addressed six packs of the beer, along with a printed DM, were sent out to a number of Creative teams specialising in beverge accounts across Sydney one warm friday afternoon with the invite to "have a drink on us".
The promo worked well for Dimension Studios, with a new perception and profile in the industry. Some great client briefs came in and the team have been in high demand since.