Nivea Sun Product Range
Client:Nivea Sun
Agency:Brandwave
Brandwave had a unique challenge. To create the campaign material for the NIVEA SUN range, a product still on the production line off-shore, and meet a launch date that coincided with product delivery into Australia. With stores ready to take deliver of the product and point-of-sale material, they needed the technology and expertise to be able to produce cutting-edge photography without access to a sample of the actual product.
Using a revolutionary technique, Dimension Studios was able to build computer-generated 3D models of the new NIVEA SUN range and digitally 'wrap' them in the desired campaign artwork.
Not only did the product look fantastic, the 3D photography actually eliminated any room for non-perfect (damaged) product, reduced shipped costs and waste, but most importantly meant the campaign was ready to hit stores at the same time as the actual product.